The Adobe booth will offer printers and designers the opportunity to update their skills on the latest software with presentation “highly targeted to production printing”.

The software giant will also be running daily draws to give visitors the chance to win prize packs.

Michael Stoddart, head of Creative Solutions at Adobe Asia Pacific, said the company was hoping to build on the success of last year’s show,

“We had an excellent Sydney show in 2010 with GASAA, which proved to be a valuable engagement with our traditional print providers as well as the signage and retail marketing community.

“This year we’re looking forward to extending this engagement with presentations that demonstrate Adobe’s offerings well beyond publication printing.”

GASAA’s PrintCom exhibition, which coincides with the Visual Impact Image Expo, will run on 13-15 September and will feature displays from a number of print and graphic arts vendors.

GASAA executive officer Garry Knespal said: “GASAA congratulates Adobe for seizing the moment and taking a highly visible, direct and informative presence at what is fast becoming the tradeshow that brings creative and buyers together in the display, print and retail marketing professional.”

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter