Agfa was a founding sponsor of the awards, but has decided that its marketing budget should be adjusted to fit current economic conditions, and has pulled out accordingly.
Agfa’s marketing manager for Oceania, Garry Muratore, told ProPrint, “We’ve been a major sponsor of the Awards for 25 years now, since they first started, and we’re very sorry to call it a day, but with marketing budget cuts coming from our head office, and the fact that we’re moving into digital inkjet technology areas, we decided that it was time to move on and allocate our budget elsewhere.
“We have been very proud to be a sponsor of the Awards for all those years. We wish the Currie Group well in their sponsorship.”
Currie Group director David Currie told ProPrint that this was a way for the company to contribute to the industry as it celebrates 60 years of business in the graphic arts industry.
“If my father were able to see what is going on, I’m sure he would be very proud that we will be standing on the stage with the ‘big boys’ of the industry at the National Print Awards,” said Currie.
“We are going to be celebrating our 60th birthday at PacPrint so this ties in very well for us. We’ll be making a big effort at PacPrint and will have a lot of our important customers there. So it’s a combination of a number of things. The timing was right; we are the first private company to have the honour bestowed on them by the Awards, and it’s a strong signal to the industry that we intend to be around and be strong participants going forward.”
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