Alon Bar-Shany, the former general manager of HP Indigo, has been announced as the new Chairman of digital cutting and creasing machinery manufacturer, Highcon.

Bar-Shany, who announced he would be departing HP Indigo in June 2020, now joins his former boss, founder of Indigo and current Chairman of the Landa Group, Benny Landa, on the Highcon board.

Highcon was recently floated on the Tel Aviv Stock Exchange and raised $45 million during its IPO and is now making senior appointments to bolster its management team and Board of Directors.

Bar-Shany replaces Amichai Steimberg, who has held the position of Chairman since mid 2020 during the IPO process and is now stepping down as planned.

Also on the Board are: Fiona Darmon, General Partner at Jerusalem Venture Partners (JVP), Adina Shorr, previously CEO of Object, Scodix and Cell Guide, and Giora Bitan, formerly CFO at ECI, Scitex and a senior partner is several venture capital funds.

Simon Lewis has also been announced as Highcon’s new VP of Marketing.

Lewis has 27 years of industry experience, including 14 years with HP Indigo.

Highcon CEO Shlomo Nimrodi said Bar-Shany’s industry expertise and reach will be instrumental in the company’s go-to-market strategy and scale-up.

“We would like first, to express our appreciation to Amichai Steimberg for his support during the past few months as we prepared and concluded the company’s successful IPO on the Tel Aviv Stock Exchange,” Nimrodi said.

“I am proud and happy to have Alon joining us in our digital transformation journey of the packaging industry. Alon’s industry expertise and reach, coupled with his experience in growing a capital equipment company, will be instrumental in executing our go-to-market strategy and scale-up. I am also delighted to welcome Simon to the Highcon team leading our marketing strategy and execution.

“As we start the year ahead, with this new team of expert players, Highcon is now well poised for growth and the ability to drive the digital change that is essential to optimise supply chains and reduce the inefficiencies that face the conventional folding carton and corrugated packaging industry.” 

Bar-Shany described Highcon as a pioneer in the digitalisation of the post-print area.

“I am looking forward to joining the Highcon Board and taking part in the ongoing digital transformation of the printing and packaging industry.  Highcon has been a pioneer in the digitalisation of the post-print part of the process which, after the growing adoption of digital printing, is where many bottlenecks now occur.

“I have known Shlomo for 25 years and in fact, he recruited me to Indigo. I have been following the company and its customers for quite a while and will be supporting Shlomo and the Management team to ensure the success of Highcon customers, which will be a key driver for the Company’s growth,” Bar-Shany said in a statement.

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