The US-based mailing giant will showcase its Volly system at Drupa. The product is billed as a "digital delivery service for high-volume mailers".
Essentially, it creates a secure channel for approved mailers to contact customers, without the risks or spam of email and without the costs of regular post.
The service was launched in January 2011, though Pitney Bowes has yet to make a broad push.
The US$5.4 billion-turnover company said it doesn’t agree with the "if you build it they will come" approach of some of its rivals.
Instead, Pitney Bowes has been quietly enlisting bulk mailers in the US so that first-time Volly users will immediately be able to receive a significant portion of their mail via the online portal.
"It is like having iTunes without music. It doesn't matter how pretty it is, if it doesn’t have content, it doesn't have sign-on," said Chuck Cordray, Pitney Bowes' president of Volly.
"Why have none of the digital mailboxes taken off in the US? One is density – you need two-thirds to three-quarters of your mail before a digital mailbox becomes compelling."
He added that another benefit of Volly was multi-platform access, with the system accessible via computer, iPhone, iPad and Android platforms.
"Consumers will choose when and where they will access Volly."
Pitney Bowes' conservative estimate is that within three years, a minimum of 2 billion bills and statement will be delivered electronically in the US.
At the high end, up to 6 billion could be distributed by Volly or similar systems, but Cordray stressed it would remain a minority of the market.
"In any scenario, 80-90% will still be in paper."
Pitney Bowes will launch to US consumer in the second half of 2012 and will expand globally toward the end of 2012, largely by partnering with postal services.
In April 2011, New Zealand Post announced it had signed up with Volly rival Zumbox to offer a electronic mailbox service to the Kiwi market.
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