The ‘Hair Comes Alive In Our Hands’ poster produced by Original Screen for Wella Koleston was rated as being “an absolutely superb example of a large-screen format screen print. Beautiful shadow, midtone and highlights created an excellent result.”

The poster, depicting a model with swirling long blond hair and penetrating blue eyes, was an “amazing result,” said senior Pride In Print pre-press judge Bill Ashworth.

“This job was done with an extremely fine screen ruling. It is very difficult to get such smooth flesh tones with such a fine half-tone frequency.

“A remarkable thing about the final printed result is the similarity between the digital proof of the artwork and the final poster.

“It shows no scuffing or marks of any kind. There is no fault at all.

“The degree of difficulty would have been very high and the judges viewed the final result as exceptional.”

Amazingly, this is the second time Original Screen has taken the supreme honours in only a handful of years, having won also in 2004.

Cyril Southan of Original Screen said that the company initially had some doubts about entering the poster because of a perceived problem with an original file that was supplied, but decided to go ahead after further consideration.

“The awards manager Sue Archibald said to us, ‘look – you have just gone over and cleaned up in the Australasian awards, so you have to enter ours!’,” he said.

“We are especially pleased because it was produced entirely in-house and was done by two of our apprentices, which is a great achievement. As a company this is the second time we have won this award so this is a really big deal for us.”

The ‘Hair Comes Alive In Our Hands’ poster was printed on Yupo stock on a Thieme 5070 press supplied by Uni-screen, using inks supplied by Blue Print.

More information about the Pride In Print awards.

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