Cactus Imaging brings cheeky lamb ad to life

Large format print specialists, Cactus Imaging, have helped bring to life this year’s summer lamb advertising campaign with a cheeky take on feuding state premiers soon to be traversing as mobile billboards.

The advertising campaign, by Meat & Livestock Australia, also includes a TV ad which plays on the theme of COVID-19 border closures to promote Australian lamb as a way to bring people back together.

Cactus Imaging has played its part in bringing together the 2020 summer lamb ad campaign

Cactus Imaging general manager – operations, Keith Ferrel, confirmed Cactus Imaging had printed the mobile billboards of a soon-to-be circulating image of NSW Premier Gladys Berejiklian and Queensland Premier Anastacia Palaszcukuk sharing a lamb cutlet.

Cactus Imaging founder Keith Ferrel

The banners are part of a broader campaign that have been modelled off the famous “The Kiss” artworks that feature on the Berlin Wall.

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