It seems like a quick change of heart for Fuji Xerox DMS, which was formed in October following Fujifilm's $375 million acquisition of Salmat's BPO.

However, the group marketing manager of Fuji Xerox DMS, Vicky Mann, told ProPrint the Computershare deal would have been made even if Salmat's BPO division had not been acquired by Fufifilm.

The aim was to give Fuji Xerox DMS's clients the option of using DPA and Australia Post's rival service, Digital MailBox, she said.

"The decision to sell has nothing to do with the Fuji Xerox acquisition and everything to do with our clients' needs," she said.

[Feature: Online mail makes a statement]

"The decision was made in consultation with our executive and our clients and we felt it was appropriate to maintain an independent view of the communication channels."

DPA launched in March with Computershare and Salmat each holding a 40% stake and US developer Zumbox the remaining 20%. Digital MailBox was launched 11 days later.

Fuji Xerox DMS wouldn't reveal the value of the Computershare deal, which was finalised on 11 December.

DPA chief executive Randy Dean said Fuji Xerox DMS's sell-off would have no operational impact.

"Fuji Xerox remains highly supportive of the DPA channel and is committed to promoting the digital postbox with its customers."

Computershare chief executive Stuart Crosby said the deal showed how strongly his firm believed in DPA.

A full public launch is planned for early 2013.

[Related: More news about digital postboxes]

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