Epson Australia has become the first Epson office in the world to globally join forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.
The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere.
Together, Epson and National Geographic aim to raise awareness of how people can reduce their own impact of global warming, from homes to offices and other businesses.
‘Turn Down the Heat’ is fronted by the National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change.
Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic.
“The Arctic is literally melting before our eyes. We estimate that up to 10 per cent of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth, she said.
“What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”
According to Epson Australia, saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant volumes of it on a daily basis.
Epson’s range of printers with Heat-Free Technology buck this trend, reducing environmental impact by using low energy and few replacement parts.
Epson global president Yasunori Ogawa said, “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”
Epson said its Heat-Free Technology does not require heat in the ink ejection process. Instead pressure is applied to a Piezo element, reducing environmental impact while increasing productivity without compromise.
The company identifies the four benefits of its Heat-Free Technology, which includes:
– Low power consumption which saves energy and money
– Few replacement parts for low environmental impact
– Save time with consistent high-speed printing
– Low intervention, which increases productivity
Epson also announced the expansion of its EcoTank Pro line of cartridge-free printing solutions – the EcoTank Pro ET-5150 and EcoTank Pro ET-5170 – to include models designed for high-productivity home offices.
It has also launched two new heat-free, cartridge-free premium EcoTank Photo models, the EcoTank Photo ET-8500 and ET-8550.
Epson Australia Managing director Craig Heckenberg said, “The way we live and work has truly changed, and not just in the short-term. As people adapt to this new reality, it’s important to have technology tools that not only ease the transition, but enable productivity, efficiency and help generate revenue”.
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