Exhibitors upbeat thanks to genuine buyers at Visual Impact

The co-located trade shows opened on Monday 24 September and finished yesterday at the Sydney Convention and Exhibition Centre.

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Australian Visual Solutions sold 12 printers, nine trimmers and six laminators at Visual Impact, said managing director Cameron Sutherland.

“We were happy with the show and the attendance and very happy with our sales. There were a lot of genuine buyers,” he told ProPrint.

DGS Mimaki sales manager Brad Creighton said Visual Impact had generated two orders for the CJV30 printer-cutter series and also a dozen strong leads for other products.

“We’re sorting through the leads now. From my point of view, there definitely seemed like a good breadth of companies that were there to look for equipment. They were ready to purchase, which was a very positive sign,” he said.

Starleaton Digital Solutions made sales of cutters, laminators and printers at PrintCom, and also made secured about 100 new prospects, said general manager Ben Eaton.

“It’s been one of the better shows I’ve been to. Numbers were clearly down, but the quality of the person was so much better. Instead of talking to five people from within an organisation, you were typically talking to a decision-maker.”

Roland DG generated particular interest at Visual Impact for the new Soljet Pro4 XR-640 printer-cutter, said marketing communications manager Anthony McCausland.

“This next generation production printer, holding pride of place at the main entrance of the show, was a major attraction and Roland DG confirmed a large number of sales and many more solid leads to follow up,” he said.

Nicola Bisset, group managing director of MIS developer Optimus, said: “It was a great little show with lots of interest in both Dash and our cloud-based web-to-print.

“The official Australian launch of Optimus Cloud and Cloud Mobile proved very popular with many visitors looking to provide their customers with a complete online portal and sales reps with the tools to increase sales activities and capture instant buying decisions.”

Commercial printers also operated stands at GASAA’s PrintCom show, which shared the exhibition centre.

Shepson Printing managing Luke Everingham said: “I’m glad we exhibited, because I reckon a lot of work will come out of it.

“There were a lot of tyre-kickers, obviously. We got a good amount of contacts and leads, but not extravagant. Maybe six to 10 positive leads.”

Michael Culverwell, general manager of Trade printer IBS Design Resources, said he left PrintCom with about 100 leads. IBS also took at least two orders for Edit & Print, the web-to-print service it co-launched at the start of the year, he added.

GASAA executive officer Garry Knespal said about 4500 people visited this year’s shows, compared to 4136 for last year’s Melbourne shows and 4633 for the 2010 Sydney shows.

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