This is an excerpt from a Technology Focus on wide format and signage which featured in the August 2021 issue of ProPrint magazine. To read the full story, please click here.
Outdoor and indoor signage has grown significantly in the past 18 months due to the retail sector requiring safety signage to communicate social distancing and venue admittance directives, says Matt Ritson, solutions marketing manager at Fujifilm Business Innovation.
“Retailers are also looking to create new applications to promote special offers or increase brand awareness, so signage can serve as a marketing tool as opposed to just being considered a regulatory or generic way of communicating,” Ritson said.
“Printers should look to evolve into providing other applications by expanding their business and production capabilities with something different. Like any other product or service, if there is oversaturation of vendors providing the same solutions, the conversation will usually revolve around price. When commercial printers decide to expand their offering to include applications and solutions that are niche or bespoke, alongside their regular print production, the conversation quickly moves toward what’s possible, rather than a purely price-driven decision.”
Applications that are innovative or customised and produced on a variety of substrates like corflute, foam core, aluminium, canvas, polycarbonate and even glass are creating new opportunities.
“Printers are also connecting with interior designers and decorators to offer solutions for their customers’ workplace or meeting rooms,” Ritson said.
“The ability to print direct to wallpaper for board rooms is becoming sought after, as are branded floor skins for elevators and foyers, or even printing directly to glass for front entry or meeting rooms.”
Industry leading range
With an industry-leading range of high-performance flatbed and roll-to-roll superwide-format inkjet printing systems, combined with high-performance inks manufactured in Fujifilm’s award-winning UK factory, Ritson says the company leads the way in innovative wide-format print solutions.
The Vybrant UF-10 flatbed can be used to print on a variety of rigid and flexible media up to 51mm thick. In addition, the highly efficient dedicated four zone vacuum system ensures the media is held firmly in position to maximise quality when printing on a variety of media.
“With the development of this machine, Fujifilm also took a strong environmental position,” Ritson notes.
He adds the Acuity Ultra R2 is a high-quality, high-productivity superwide platform, available in UV and LED configurations and in 3.2 or five metre widths.
The Ultra R2 has the option of CMYK Lc Lm + WW specialist inks to support the printing of near-photographic interior graphics and high-speed printing for banners and PVC signage.
Fujifilm Uvijet Inks offer Greenguard certification and are AgBB certified. They are also free from ozone-depleting chemicals, aromatic hydrocarbons and harmful volatile solvents.
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