“GF had previously had limited distribution of their range and did not get the full commitment to sell their expansive range of screen print and offset products into the Australian market,” the company said in a statement.

“Australian Visual Solutions is a natural choice for General Formulations to assign the sole distribution as they are a national supply chain company and can grow sales into the sheeted and roll to roll market using their existing customer base and knowledge of wide format printing.”

US-based General Formulations recently announced a “shift in market focus” which saw the company release a range of coated products for the HP Indigo market called Indiprint.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter