Heidelberg has launched its digital Innovation Week, scheduled from 19 to 23 October, which aims to provide customers with product presentations of the company’s current highlights, innovation talks, and one-on-one conversations via video chat.
Under the motto Unfold your potential, Heidelberg will showcase the potential offered by the digitisation of processes for the commercial, label, and packaging printing segments.
The company said the aim of the digital event is to increase the productivity and competitiveness of print shops.
It will present answers to the challenges in the print media industry and how to make the industry fit for the future: with innovative technologies, new business models, and end-to-end solutions to boost performance.
The company said it wants to inform its customers of the latest developments quickly, flexibly, and continuously, and to provide support for investment decisions in times of COVID-19 through digital formats with presentations on products and innovations.
“We see ourselves as our customers’ partner, and want to show the benefits offered by our new products and innovations,” Heidelberg head of global sales and marketing Ludwig Allgoewer said.
“We give our customers and interested participants the opportunity to benefit from our experts’ knowledge by clarifying questions easily and directly with their Heidelberg contact in a video chat.”
In all the online presentations, customers will be able to ask the experts any questions they might have. Another highlight is the one-on-one conversations with the local Heidelberg sales staff – in more than 35 countries, 30 languages, and 15 time zones – that can be booked now.
Some topics of the five-day online event include: how commercial printing companies can reduce complexity and at the same time increase efficiency and productivity; how to produce highly finished labels economically, and at a high standard; and the contribution made by consumables and digital services to stable packaging production.
The presentations will be held in German and English, and will be offered with subtitles in six other languages: French, Italian, Japanese, Portuguese, Russian and Spanish.
Registrations are free of charge and can be done here and all online presentations will be available as recordings after the Innovation Week.
The Innovation Week can also be accessed via the new mobile myHD app from Heidelberg. The myHD app provides users with information about the company’s new products, services, and presentations before, during, and after Innovation Week.
The app also offers contact details of speakers and Heidelberg experts. According to Heidelberg, registered users will in future also gain access to their print shops’ key performance indicators, should they wish.
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