Alloys director Dave Guttman said HP saw the value in Alloys’ non-traditional approach, which he claimed had fewer constraints for large companies in terms of stock management and distribution.

“We have found HP to be a very supportive partner, the reseller community has embraced us and we have been flattered and encouraged by partnership opportunities,” he said.

Shane Lucas, director of HP Graphic Arts South Pacific, said he was looking forward to building a working relationship with Alloys.

“Alloys are a true value-added distributor and I firmly believe this will not only round out our distribution offering to our resellers, but also offer them broader choice for Designjet consumables supply.”

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