HVG Graphics Media will now distribute Mactac products in Australia across screen, digital and architectural applications.
Richard Lucas, general manager, HVG Graphics Media, says, “We are excited to be launching the Mactac range products nationally through our business.
“Mactac is a European leader, and has had little presence in Australia in recent years. With Avery Dennison's support, and our national distribution strength, we will be able to achieve good growth in the next couple of years. It helps us broaden our range of sheets and substrates, and consolidate it. It provides more choice and value for our customers.
“With our partnership, we will build and grow sales in new channels, and new markets we have not had previously. We have new products we have not been able to source elsewhere, enabling growth in walls, floors, and windows.
“For us, it is about broadening our range, which has continued to evolve with print technology. With Avery Dennison investing in the Mactac brand, this range will evolve over time, it will provide greater choice. It is important we stay a couple of steps ahead in the market.”
Jordan Leach, business manager, Avery Dennison Graphic Solutions Australia, says, "Since relaunching Mactac late last year, customers have been responding to our full range of quality and reasonably priced products for their needs in interior architecture and visual communication.
"This agreement with HVG Graphics Media will give customers in Australia convenient access to Mactac's products."
Having operated over 50 years, Mactac says it has the strong backing of prestigious brands in areas ranging from architecture, interior design, signage and marking, transport to advertising.
Mactac was acquired by Avery Dennison in 2016.
Lucas says, “We have expanded our team with Adrian Morris, formerly with Canon, strategically that was important for us, so that we will see growth in key areas of the graphics business in the year ahead.”
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