Under the agreement, Little Bottler retailers in New South Wales and Queensland will use SignIQ to print customised promotional and marketing material in-store using Fuji Xerox DocuPrint C3210DX colour laser printers.

Roger Miller, ILG’s general manager of IT and communication, cited the ability to manage printing costs as one of the driving factors behind selecting SignIQ, with Little Bottler retailers to be charged a fixed cost per page, irrespective of how much toner or other consumables are used.

“The SignIQ solution is easy to use and allows our outlets to print full colour customised promotional materials according to their individual needs,” said Miller. “Our decision to use colour printing in-store was driven by the fact that colour amplified the many benefits delivered by SignIQ.”

“In the past, in-store promotional tickets were centrally produced, printed and distributed to the outlets. Little Bottler retailers can now execute promotions quickly and we enjoy greater savings as fewer resources will be utilised for print promotions.”

“Being selected by Independent Liquor Group for this contract is a great win for us and another example of a smart retailer seeing in-store promotional ticketing as a strategic tool,” said SignIQ director Michael Ursino.

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