A story involving constant innovation and pushing the limits, IVE has always looked ahead and anticipated what’s coming next and investing accordingly. As a result of its forward-planning, the company has reached its 100-year milestone.
The story behind IVE began in 1921 when IVE executive chairman Geoff Selig’s grandfather, Oscar Selig, returned from World War I and established a local newspaper in Balmain, which was named The Link.
The business then expanded into Victoria, and it continued to expand its product and service portfolio to deliver on market needs.
Subsequently, after finishing up their university degrees, Geoff and his brother, Paul Selig, joined the family printing business.
In the late 199s, driven by customer demands, the company diversified its business as just serving as a standalone printing business did not fit into its medium or long-term strategy. Some of the diversification was the result of acquisitions, while others came from organic growth initiatives.
Since then, the company evolved into a commercial printing operation that listed on the ASX, and grew to become Australia’s most diversified marketing and communications company.
Today, its breadth of services enables the business to connect clients with customers – wherever and whenever – all coming together into an integrated offering.
“It is one where creative services, data-driven communications, integrated marketing, production and distribution work in harmony to make customer connections,” the company said.
“Since the beginning, our people have been at the core of our success. For 100 years, we have challenged ourselves to exceed what’s expected; but we won’t stop here.
“We’ll continue to do what we’ve always done – look towards the future, read the shifts in our sector, set in motion new initiatives, and develop our integrated offering to continue delivering stronger and better outcomes for our clients.
“What comes next excites us, inspires us and it pushes us to the limits. While we’ve already reached a century, we’re only just getting started.”
IVE CEO Matt Aitken and Geoff said since the beginning, the company’s valued client partnerships have always been at the core of its success.
“On our 100th birthday, we’d like to take this opportunity to thank you for being part of the IVE family,” they said.
“We greatly appreciate your partnership and support, without which we wouldn’t be where we are today. “Since our humble begins, we have evolved, diversified and grown over 100 years to become Australia’s leading holistic marketing company – IVE. We celebrate this first chapter of our story and we look forward to writing the next one with you.”
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