Melbourne signage printer is world’s first user of GMG wide-format workflow

The Melbourne-based signage printer, known for swiftly expanding its wide-format printing arsenal over recent years, spent the past few weeks installing GMG’s ‘Production Suite’ workflow, aided by an international team who flew in from Europe and Asia.

Magnify Media managing director John Duplock said the system would unify the production floor, which is dominated by high-end HP machines.

The company’s fleet is underpinned by a pair of HP Scitex FB7500s, believed to cost in excess of $1m each. It also runs two HP Turbojet TJ8500s, a Scitex FB700 and a Scitex FB500.

Duplock said: “With our rapid growth in past years, we found we had lots of wide-format devices working as virtual ‘production islands’.

“With GMG, not only do we now have a unified production platform that greatly aids our efficiencies but we also can guarantee colour matching on every machine and substrate in the factory.”

General manager Andrew Jedynak told ProPrint that linking the machines gave the print company huge flexibility without sacrificing quality.

“The clients just want their job printed matching their proof or the file. The reason for us to have all our machines calibrated is that if we need to, we can run a job on one machine and if it’s busy, we can flick it over to a different machine.”

The main focus of the GMG product is file handling and colour management, but the team at Magnify has seen other benefits. “After the initial tests, we actually were using less inks and getting a better image,” said Jedynak.

Garry Muratore, GMG’s area sales manager for Oceania and South East Asia, said the new system marked the vendor’s entry in to the sign and display sector, and is set for official launch at Fespa in Barcelona next month.

“Over the past few years, our solutions have become very well established within traditional proofing and colour management applications. We can now build on our core competencies perfectly and apply this to the needs of the digital wide-format print production markets,” said Muratore.

He said other advantages of the GMG platform were that it is compatible with both Mac and PC users, while the “dynamically scalable GMG licence” meant further investment were only required when more capacity was needed.

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