Mogridge: Landa ban unfair and childish

Landa’s Australian representative Michael Mogridge has come out swinging against the ban on digital press developer entering PacPrint, describing the decision to bar him and all Landa reps as ‘childish and unfair’.

Mogridge says, “We were not marketing, just meeting with people who have expressed an interest in Landa technology. And why are they picking on Landa, I am sure there will be reps from Heidelberg and KBA at the show."

However Adrian Fleming, PacPrint president says, “Landa was promoting PacPrint on its website, inviting people to come and meet Michael Mogridge at the show. The 150 paying exhibitors who are making a major investment in PacPrint are rightly not expecting to effectively pay to support someone else’s marketing activities.

“Yes there will probably be reps from the offset guys that are not here, but they are aware that they cannot engage on any marketing activities. The PacPrint board has made it clear from the start that it will not tolerate guerilla or ambush or suitcase marketing.”

Mogridge says, “Landa has made it clear that it will only exhibit at drupas, so the next time we will have a stand anywhere will be in Dusseldorf in three years time.”

Landa is developing a new digital printing technology nano which it claims will print at offset speeds. Its development has been slower than expected, but the first beta presses are due to go in this year.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter

One thought on “Mogridge: Landa ban unfair and childish

  1. businesses who are master’s at using other people’s money for marketing should be banned. if they want to exhibit at drupa, let them only sell at drupa. the rest are no mugs! wake up guys

Leave a comment:

Your email address will not be published. All fields are required

Advertisement

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.
Advertisement