Océ drops wallets

Printers around the country have found wallets left behind in their businesses, as Océ promotes its Colorado UVgel wide format presses.


As well as outlining the ways a Colorado printer could help ‘put more money in hip pockets’, the wallets contain complimentary vouchers worth $2000, to be used on ink or media when purchasing their new Colorado 1640, and free movie tickets which are redeemable by returning the wallet to an Océ business development manager and attending a machine demo.


Dale Hawkins, who came up with the campaign, says, “In a competitive market, we’re always looking for ways to achieve cut-through, and there’s no better way to illustrate the benefits of print than by using print in a creative way.


“We hope the original approach will create a bit of a buzz, maybe inspire a few people to think outside the box for their next print campaign and, of course, get the message across about the breakthrough productivity, automation, economy and versatility of the new Océ Colorado printers.”


Should a wallet turn up at your place of business, Hawkins says, all the details of how to claim your rewards will be inside, and you can keep the wallet.


For those who do not have a wallet, Hawkins says, “If it sounds interesting to you, visit oce.com.au/wallet or give your Océ Australia rep a call and we will tell you how you can claim your reward anyway.”

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