Océ has printed posters to promote its Brisbane pop-up showroom and placed them around town in sites usually reserved for music concerts and consumer products.

The Océ pop-up showroom is coming to James Street in New Farm, from July 16-27. It will focus on the company’s Océ Colorado 1640, which uses a new UV-gel ink technology developed in-house.

Jane Cox, business development manager, Océ, says, “Posters, of course, make perfect sense to promote the world’s fastest roll-to-roll printer, which can print 100 posters in 1 hour for under $100.

“Recent research found that 75 per cent of print businesses surveyed expected their wide-format print volumes to increase in the coming 12 months, with the top growth prospects identified as banners, signs and posters.”

“The Océ Colorado can produce outdoor banners and posters like these at up to 159sqm an hour. That is a phenomenal speed, allowing businesses to tap into what we know are genuine growth markets with a solution that allows them to print more for less.”

An Océ  spokesperson says, “It is not often you see one of the stars of the print industry plastered alongside music greats and some of the world’s best-known products – but that’s exactly what’s happening in Brisbane at the moment, with a series of fun posters featuring (and printed on) the Océ Colorado 1640, popping up everywhere from bus shelters to underpasses.

“Appointments are booking fast, but there is still time to reserve a spot, allowing you to take a closer look at the new technology.”

Interested printers can go to www.oce.com.au/popup to book their place at the pop-up showroom.

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