On Demand owner Bruce Peddlesden (pictured) told ProPrint that the company acquired DPA to lay the groundwork for future expansion.

“I want to continue to grow the business. In this industry with the new technology that’s coming along, particularly with inkjet, you need larger volumes to justify purchasing the technology,” he said.

The deal will see DPA operations and staff relocated to On Demand’s nearby headquarters in Port Melbourne. Peddlesden said that all 35 of DPA’s staff would be moved into a building adjoining the On Demand site, but that the company would “rationalise” its combined equipment base.

“Our firepower has rapidly increased, but we now have 12 guillotines when we don’t need 12 guillotines. So we’ll go through the business over the next few months and decide what is the best fit for the new operation,” he said.

The integration, which Peddelseden hopes to have completed in two months, brings On Demand’s total staff headcount to 110.

Peddlesden said that the acquisition would expand the product offering available to DPA customers.

“We do a lot more than DPA. We have large format, we do work in cross-media, we do work in variable-data printing, so we can offer a wide range of services to DPA customers,” he said.

He added that On Demand clients would also yield the benefits of having an increased arsenal of equipment.

“We have bigger clients with demanding timeframes, so the increased capacity of having DPA will allow us to meet some of those tight deadlines.”

He also said that the deal would allow the company to “specialise” in certain areas, such as book production.

Peddlesden would not comment on the value of the acquisition.

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