The Melbourne-based digital printer won the job with superannuation company Australian Administrative Services to produce 450,000 member statements on its Océ ColorStream 3500, which was installed last year.

The client has significantly increased the impact of its statements from B&W onto pre-printed shells to these fully variable, full-colour, eight-page booklets.

Bruce Peddlesden, managing director of On Demand, told ProPrint his firm won the job because not only did the client find its pricing to be more competitive, but “no one else can do what we are offering”.

“We have been doing superannuation funds for eight-and-a-half years but this is the biggest job we have ever done.”

He said that superannuation was a highly competitive field so funds needed to differentiate their offer. “The major players want to be able to offer a better product than their opposition and this is the major communications that happens between a super fund and their members.”

Peddlesden said the job had been spec’d on 112gsm Mitsubishi inkjet paper, “one of the most expensive stocks but the customer is prepared to pay for the quality and the colour”.

On Demand also delivered the client with 450,000 PDFs, so that call centre staff could quickly locate each individual customer’s statement and could look at the exact same document when speaking with the customer.

Peddlesden said the Océ machine had helped On Demand expand it offering. “We have been in superannuation for 10 years but the inkjet has opened up much broader markets for us – we can offer competitive pricing even on quantities up to 450,000 where before we could only offer 50,000-60,000.”

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