Outdoor advertising provider, oOh!media has secured advertising rights to Brisbane Airport’s Domestic Terminal for Virgin Australia, previously held by APN News & Media. The lucrative contract, which starts on July 1 and runs for an undisclosed period will see oOh! roll out more digital advertising screens in the terminal in addition to printed signage. This means oOh! will soon assume rights of the entire Brisbane Domestic Terminal, voted best Australian airport this year, with the company already in agreements with Qantas and Central. As part of the contract, travellers at the Virgin Australia terminal can soon expect to see the company’s existing digital technology and also its latest offering, Collect & Connect TV cropping up around the terminal within the coming months.
Brisbane Airport: an oOh! digital advertising screen
In recent sit-down interview with Australian Printer oOh! chief executive Brendon Cook explained the company will to continue to combine the classic strengths of print, with the added flavour of digital technology- a strategy expected to be deployed for the advertising at Brisbane Airport. He says, “Just because we live in a digital world, does not mean everything will be digital. You will get a blended reality of the two mediums, print and digital, and how they work together will be a key component in the future.” Andrew Brodie, Brisbane Airport general manger for aviation and retail says the decision to select oOh! came down to both companies shared vision for innovation. “At Brisbane Airport we are committed to providing travellers with the best airport service standards, as demonstrated by being named the Best Airport (Australia/Pacific) in the 2016 Skytrax World Airport Awards,” Brodie says. “We had received a number of strong proposals from the Out Of Home industry, but oOh! has demonstrated to us over the years that its audience-led approach and digital innovation is well aligned to our customer-centric commitment.” Robbie Dery, oOh! group director of Fly – the company’s airport sector- says the contract win bolsters the company’s leading position in airport advertising. “Out of Home media in airports gives brands an unmissable presence among the high-spend travel audience in an environment where they are more likely to engage with the advertising around them,” he says. “We look forward to expanding our world leading innovation – supported by our digital, content and data strategy throughout Brisbane Airport in the coming months, to help advertisers connect with all of the more than 22.8 million passengers who travel through the airport each year.”
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