The Outdoor Media Association (OMA) has announced the half year 2021 results for the Out of Home industry, revealing a growth of 22.1 per cent in total net media revenue from the previous corresponding period.
It recorded a total net media revenue of $374.7 million, up from $307 million it recorded for the same period in 2020.
Most categories saw an upward trend apart from the transport (including airports) category.
The category of Roadside Billboards (over and under 25 square metres) saw a total net media revenue of $175.7 million, an increase from the $130.6 million it recorded the same time last year.
The Roadside Other (street furniture, bus/tram externals, small format) category saw growth as well – up to $97.7 million from $78.5 million in 2020.
The category of Retail, Lifestyle and Other grew from $53.9 million in 2020 to $74.5 million.
However, the category of Transport (including airports) saw a dip in revenue – from $44.1 million in 2020 to $26.7 million.
“Digital Out of Home (DOOH) revenue accounts for 61.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 per cent for the same period last year,” OMA added.
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