Printed advertising produces the best results: Sappi

Technical marketing manager Peter Tielemans spoke at a function at KW Doggett’s plant in Enfield, Sydney, on 15 October.

He also told the crowd of about 70 people that paper demand is rising in developing countries, but falling in the developed world.

[Gallery: who was at Doggetts’ Sydney function?]

The drinks event was a promotion for HannoArt, a carbon-neutral coated paper that is manufactured in Europe by Sappi and distributed locally by Doggetts.

Sappi has a turnover of US$7.3 billion ($7.1 billion), employs 15,000 staff, is active in 100 countries and produces 6 million tonnes of paper per year, said Tielemans.

[Gallery: Doggetts’ factory tour]

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