Publishing association fights back for magazines

The series of advertisement will be published in magazines from ACP, Pacific, News, and Reader’s Digest.

The campaign is based around the idea that “magazines do what the internet doesn’t” offering a more engaging read and promoting “deeper connections”.

The campaign is based upon one of the largest print advertising campaigns ever, which was  created in the USA by Rolling Stone founder Jann Wenner.

MPA Chairman, Mr Nick Chan, said: “I’m delighted that MPA’s members have put their full support behind this campaign, which challenges misconceptions about the medium with clear facts about the high levels of engagement magazines enjoy and the considerable influence magazines exert in the consumer decision-making process.”

“The MPA offers sincere thanks to Phil Scott [group publishing director of ACP Magazines] for his role in bringing the campaign to Australia and we look forward to showcasing the influence magazine brands hold and the strength of our medium in shaping consumer ideas and attitudes.”

Spending on print advertising has been on the decline for a number of years. The Standard Media Index for June showed a year-on-year fall of 17% for advertising spending across magazines.

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