Reader Reaction: Mobile technology

Newlitho provides all of its sales and management staff with a company iPhone or Android device. We have moved most of our core systems to the cloud, so our CRM, email, file storage, workflow and scheduling systems are all available remotely. We use the tethering feature of the iPhone extensively to give our laptop fleet remote connectivity into the various cloud systems we use. Our cloud strategy has allowed us to increase staff accessibility to mission-critical data while decreasing our IT department headcount from four to one over the past three years.

Seth Watts, chief executive, Newlitho



Our staff use laptops, tablets and smartphones to communicate and access business systems. Many bring their own, but for most of our sales staff and management, we provide smartphones, and in some cases, laptops. We control the content on the laptops we provide, but we do not control smartphones or tablets. We provide limited support for ‘bring your own’ devices. We have web-based systems to manage our workflow and mobile friendly sites are accessed by staff to manage workflow. They can see each job’s progress at any time, anywhere. The biggest benefits still come from mobile email, allowing extended work hours and responsiveness.

Michael Schulz, director, SOS Print & Media Group



We’re able to be much more responsive in the marketplace with mobile technology. Our client-facing team use tablets to respond to market enquiries and enhance customer engagement. If we’re conducting a strategy session with our client, we can take notes, demonstrate reference material online and email the meeting summary to the client immediately. We don’t currently have in-house apps, but we do use business-based apps like LinkedIn. We don’t use laptops or Black­berries anymore; tablets and smart­phones have eclipsed them in functionality and usability.

Mark James, managing director, GJI

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