Snap is fully positioning itself towards the small business market with ambitions to be the top all in one destination for their communication needs.
The 100-year-old franchise group will redesign all its stores and emphasise non-print services like websites, design, and marketing to be seen as an end-to-end supplier.
The move puts it in even more intense head-to-head competition with the many independent small print shops around the country that’s bread and butter is small business clients.
Snap has promoted its website services prominently for some time and over the past year has made strides to be more targeted and personalised to increase margins for its franchisees.
Its print shops increasingly focus on wide format and short-run digital and outsource offset and longer run work to CMYKhub.
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The rebrand follows a 12 month trial at the Pyrmont, NSW store, which chief executive Stephen Edwards says has exceeded initial revenue forecasts.
Two new locations bearing the rebranded design have just opened in Brunswick and Mill Park, Victoria and another in Armadale, WA will open in the next few months. Existing stores will convert as soon as practical.
Edwards says the stores are being more prominently located with a dynamic image and fit-out and focused on providing great client experiences.
“Our new model centres have a strong sales and marketing approach which is based on partnering with our clients and includes our new ‘ideas centre’ which helps our clients put their ideas to work,” he says.
“Our Snap brand provides comfort to our clients that we continue to be the experts in print, but now we can offer the essential marketing ‘must haves’ for our clients.
“The common theme is based upon high-level client experiences that have a laser focus around helping businesses launch, refresh, promote and grow.”
The change was prompted by market research Snap commissioned, which found customer behavior among small businesses is changing and becoming more sophisticated.
The research investigated the perceptions, behaviours and preferences of Australian small business owners in relation to marketing services.
It found they increasingly demand a wider range of print, design and online services to market their business, as well as greater levels of customisation and more personalised approaches from suppliers.
Edwards says through the research programs with Snap clients and non-Snap clients the company is now more focussed on solutions for time poor SMEs.
“They need a partner in one place that can manage their brand on their behalf and can help them grow their business with the ‘must haves’ products and services that they can afford,” he says.
“The SMEs are also keen to know what marketing is best for their industry type and we are able to help them understand which products and services could work best for them.”
To support the rebrand, Snap is running a competition to give 10 small business free websites. Businesses can enter by writing in 25 words or less why their business would benefit from a new website.
The custom-built websites include, photo gallery, blog and promotion area, valued at $4385 each. It also includes 12 months free hosting valued at $60 per month. Entries close on March 31.
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