Sydney shop ‘finds a niche’ with $80,000 inkjet garment printer

The New Pistol Clothing Company installed a Kornit Breeze 921 in January after struggling with a malfunctioning Fast T-Jet 2, said marketing manager Joshua Singer.

He told ProPrint that the new machine was faster, more reliable and didn’t require any messy pre-treatment procedures.

“It’s like a big inkjet printer designed for printing on to t-shirts,” he said.

Singer said the Breeze was also more precise that the T-Jet, opening up a new market in hooded jumpers. It could even print on their zippers, he added.

About a quarter of orders now include a hoodie, said Singer.

The Breeze has allowed New Pistol to do single-item runs and carve out a niche separate to screen printers, according to Singer.

“Customers can print [designs for] as low as $25 on their basic t-shirts even in full colour and with zero setup costs,” he said.

The four-person outfit, which started trading in 2006, gets 50% of its orders via the web-to-print system it deployed in 2007.

“We were the first company in Australia to build an online custom t-shirt designer,” said Singer.

The system shows customers how their products will look and eliminates the need for physical proofs, he added.

New Pistol prints on clothing, mugs and bags and produces corporate apparel, end-of-year school gear and designer’s samples. It also does trade work.

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