OMA launches automated insertion order tool

OMA has launched OASIS (Outdoor Advertising Standardised Integration System) OOH industry-wide automated insertion order tool

7 September, 2023

OOH print revenues dip as digital takes over

The revenue for other specific formats, including print, amounts to 31.9 per cent of total net media revenue year-to-date – dipping to less than a third of total OOH net media revenue year-to-date

11 July, 2023

QMS maximises OOH impact during Vivid Sydney

QMS’ data found audiences rise by 113 per cent in the evenings across the three weekends with Circular Quay assets seeing an increase of 215 per cent

29 June, 2023

Out of Home industry celebrates talent at its annual OMA Awards

The OMA Awards highlight the achievements of industry professionals in Out of Home advertising and recognise the dedication and talent of individuals who continue to elevate the industry

9 May, 2023

Out of Home industry reports robust growth in Q1

The industry has seen an increase of 11.8 per cent on net media revenue for Q1 2023, reporting revenues of $259.4 million, up from $232.1 million for the same quarter in 2022

11 April, 2023

Outdoor industry moves towards carbon neutrality

OMA will also soon release a suite of new tools set to make out of home advertising easier to plan, buy, and measure

15 November, 2021

Cactus Imaging wins OOH APAC Excellence Award

Keith Ferrel was pleasantly surprised to learn Cactus Imaging had won a prestigious APAC Excellence Award for out of home advertising as part of the 2021 APAC Business Awards

20 October, 2021

Out of Home half year revenue up 22% on last year to $375m

Outdoor Media Association half year 2021 results show growth in total net media revenue from the previous corresponding period

2 September, 2021

oOh!media to sell Junkee Media as it focuses on OOH

The outdoor giant is making OOH its core focus with that strategic decision resulting in the sale of online publisher, Junkee Media

20 July, 2021

OMA report highlights the vital role of the OOH industry in 2020

The report shows OMA members have continued to use their signs for good, supporting more than 140 arts, sports, not-for-profit and charitable organisations by donating free media space

8 June, 2021