The newspaper will be available six hours before it hits the shelves in its homeland and will be made available to Qantas passengers on return flights to Australia.

“We are proud and delighted that the successful production of the Sydney Morning Herald in London has spurred on News Corporation to begin running their premier Australian title, The Australian, as part of the same Océ Digital Newspaper Network offering at Stroma,” said Océ’s Paul Krisson.

Stroma is one of six Océ digital newspaper print sites, along with facilities in Singapore, New York, Los Angeles, Sydney, and Zurich.

At this year’s PANPA Future Forum in Sydney, Océ’s European business development director Robert Koeckeis said the company would soon be adding sites in Berlin and Madrid.

Steve Brown, managing director at Stroma, said: “Everybody knows there are challenging times in the newspaper market, but companies such as News Corporation, together with other major publishers, know that producing newspapers digitally opens up other potential revenue streams.”

“Through our own means, we’ve also extended our own portfolio of titles in London that now includes 75 titles across the globe.”

More than 20 million digitally printed newspapers have rolled off Océ machines with a quarter of those produced at Stroma’s London site.

Read the original article at www.printweek.com.

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