Vanguard USA sets up European branch near Durst HQ in Italy

Vanguard Digital Printing Systems, a US company which was acquired by the Durst Group last year, has announced it is establishing a European branch in Brixen, Italy.

Vanguard manufactures UV flatbed, roll-to-roll and single pass printers for the signage, decoration, business equipment, industrial and packaging sectors.

The company will continue to be headquartered in Lawrenceville, Georgia but will also occupy a factory adjacent to Durst’s headquarters. It remains an independent company under the leadership of founder and CEO David Cich.

Durst said the choice of the Brixen location, in a building adjacent to the Durst headquarters with over 5,000 square metres of factory space, is intended to leverage technical and administrative synergies between the two companies. For customers, the close proximity offers the advantage that all current printing systems in Durst Group’s overall portfolio can be seen and tested.

Durst CEO Christoph Gamper, said: “With the formation of the European branch, we are bringing the Vanguard printer portfolio, which has been extremely successful in the U.S., to the European markets and are opening up new customer segments.

“Despite the difficult pandemic period, this is a clear signal to the market for large format printing systems. With this step, we offer our customers new opportunities for production excellence and, in combination with innovative workflow and ERP solutions, a complete production chain from pixel to output.”

Durst is planning to officially launch the Vanguard printing systems in Europe in October at the Viscom 2021 trade show in Milan and at FESPA 2021 in Amsterdam.

In the Italian market, Durst’s “Divisione Vendite Italia” will handle distribution and service, while in other countries distribution will be established and expanded over the coming months, depending on Vanguard’s strategic decisions.

Durst Oceania managing director Matt Ashman told Sprinter the move is an exciting one for the company with the Vanguard acquisition allowing Durst to diversify its range to suit all markets.

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