The Melbourne-based firm has the epic task of setting up and removing the signage for the famous half-time sprint in just 16 minutes.
Stadium Signs has been supplying the finals since 2000, and will again produce and install lane dividers, the finish tape, media backdrop, novelty winner's cheque and giant A-frame ads, said director Pamela Hammond.
"It's very exciting because it is such a limited time to do it and you can't make any mistakes," she told ProPrint.
"We've been doing it for so long, it's second nature. As soon as the [half-time] siren goes, the gates open and we have to scream onto the ground and get started."
Stadium Signs will use three of its six staff and 20 excited volunteers from Camp Australia for the coveted job, she said.
"We always get people who beg us every year, 'Can we come and help?'"
Hammond said Stadium Signs provided almost all the signage at the MCG and also some signage at nearby Etihad Stadium.
Click here for photos of the Stadium Signs' work.
The Ferntree Gully-based firm started working with the MCG about 25 years ago when it supplied six hand-painted signs, she said.
Business then grew to such an extent that the MCG provided about 70-80% of Stadium Signs' revenue three years ago, she said.
That has since been reduced to about 45% by growing other parts of the business after Stadium Signs became concerned about its exposure, she said. Another 25% comes from the sports signage and point-of-sale work it does for Renault, she added.
Hammond described AFL grand final week as Stadium Signs' most exciting time of the year.
It has produced an array of grand final-related jobs in the past few days including setting up an AFL Playground in Federation Square and installing signage at Crown Casino for a grand final lunch, she said.
It has also produced two marquees that will sit outside the MCG and another two that will be outside the NRL grand final in Sydney on Sunday.
"People think we're massive, but we actually utilise a lot of other people as well through strategic alliances with other suppliers. We pull in people as we need them. It's a way of keeping costs down, because it means we're not having to have them all the time," she said.
Click here to read how Auckland printers shared in last year's Rugby World Cup.
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