Complete Colour says it will be a bigger force in the Australian print industry and see its revenue grow by 30 per cent after its two-year bid to acquire Flow Printing was successful. Victorian-based Complete Colour says it is an environmentally responsible print and communication solutions business. Flow Printing, also based in Victoria, offers a multitude of services, including creative, pre-press, print production, bindery and finishing, direct mail, warehousing and fulfilment as well as printing solutions. Flow also has specialised services such as aqueous coating, drip-off – which is a similar method to stencilling – pearlescent or nacreous pigments, UV coating, laminating, release scratch-off varnish, blister varnish, and embellishment.
Complete Colour director Geoff Lawyer, left, with Flow Printing director Ryan Carter
Speaking with Australian Printer, Geoff Lawyer, director of Complete Colour, says, his company – which has operated for more than 23 years – has been on the acquisition trail of Flow Printing for more than two years. Lawyer says, “We have been communicating with each other over the last two years, but the real hard work has been done over the last month. We are a medium enterprise and with polar opposite client bases, the opportunity for growth is huge.” He says Complete Colour has been a ‘fiscally well run company’, and by acquiring Flow it expects its total revenue to grow by at least 30 per cent. A total of 10 of the Flow staff will move to Complete Colour with the acquisition including director Ryan Carter, who will assume a senior position at Complete Colour. Australian Printer contacted Ryan Carter, but he was unavailable for an interview. Complete Colour managing director Tim Michaelides says the acquisition was an important step to becoming a bigger force in the Australian print industry and would open up new opportunities. Michaelides says, “Our partnership with Flow Printing lays the foundations for firm growth with plenty of new business potential in new markets. “The rapid growth of online marketing over the past decade has, paradoxically, created a new niche opportunity for brands and businesses to get noticed using traditional print products combined with unique electronic media as part of their marketing communications mix. “With this merger, our customers will benefit from even more powerful and potent print communication solutions that help set them apart from their competition.” Complete Colour will bring Flow’s existing operations and equipment under the one roof at its 3,500sqm premises in Cheltenham, in suburban Melbourne. Michaelides says centralising operations and equipment, including Flow’s high-end Indigo and enhancement technologies alongside Complete Colour’s industry-leading digital and offset printing technologies, would further streamline synergies and savings that would inevitably flow onto customers. Complete Colour says its high ethical environmental and sustainability standards, QMS and EMS credentials plus inventory control and a huge increase in production capacity would also provide added value to Flow’s incoming customers.
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