Craig Elvin new CEO at Centrum Group

Craig Elvin is only days into his new role as CEO at Centrum Group, but he can already see growth opportunities for this local NSW-based manufacturer of packaging, commercial print and point of sale products.

Elvin says a key focus is raising awareness among print brokers, designers and agencies about the production capabilities offered by Centrum Group with its two wide format offset KBA presses with the end goal of boosting Australian manufacturing.

“A lot of local agencies have clients that used to go to China to have their material produced and that has just been getting more and more difficult with freight and COVID. So, if we can provide that link between having them get their material on budget and on time and also being produced in Australia, then that is a win across the board for everyone concerned,” Elvin told Sprinter.

Previously Elvin was the GM of Design and Estimating at Opal Specialty Group and prior to that he worked for Visy in the USA helping establishing Pratt Industries’ point of sale division.

But his history is rooted in design, with his first role out of university in this area. Elvin believes his ability to talk ‘creative speak’ will help greatly in discussions with design agencies and print brokers about the benefits of onshore production at Centrum Group.

“There is certainly lots of room for us to grow here at Centrum Group. The kit we have here with the two KBA offset large format printers gives us an incredible edge,” Elvin said.

Elvin said he will be heavily promoting the capabilities of Centrum Group and the premium finishes and varnishes that are possible to be produced on all products, particularly packaging and point of sale.

“This will really make an impact in packaging but also in e-commerce which is just so big now as brands want to create a higher end experience by mail. They want their customers to be surprised by how their product arrives,” he said.

“This is also important in the POS market. Anything that can attract the eye from halfway across the supermarket in terms of print and finish is only going to let our sales grow so there is plenty to get our teeth into which is great.”

Elvin said is excited to get started.

“I am raring to go here. It just seems easier to get things done in a smaller business. There is a lot more agility which is what the market needs and the ability to react quickly is what we have here at Centrum Group,” he said.

Elvin replaces Sandra Duarte who resigned last year after a 13-year stint with Centrum Group.

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