FUJIFILM Australia is celebrating its 20th anniversary as part of the FUJIFILM Group, marking two decades of commitment to innovation, quality, and customer satisfaction in the Australian market.

Since becoming part of the FUJIFILM Group in 2004, FUJIFILM Australia has been at the forefront of imaging and information technology, transforming how Australians capture and share memories.

“We are incredibly proud of our journey over the past 20 years,” FUJIFILM Australia CEO Ryuichi Matoba said.

“This milestone reflects our dedication to innovation and commitment to serving our customers and communities. As we look to the future, we remain focused on delivering cutting-edge solutions that meet the evolving needs of the Australian market.”

FUJIFILM Australia has evolved over the past 20 years to become a comprehensive provider of digital imaging solutions as well as printing and medical technology.

FUJIFILM Australia (previously known as Hanimex Pty Ltd) distributed Fujifilm products in Australia, prior to being purchased by the FUJIFILM Group in 2004.

Key milestones in FUJIFILM Australia’s journey include:

• Digital Transformation: In the early 2000s, FUJIFILM embraced digital technology, launching innovative products including digital cameras and printing solutions.

• Sustainability Initiatives: Recognising the importance of environmental responsibility, FUJIFILM Australia has implemented numerous sustainability initiatives, focusing on reducing waste, conserving energy, and promoting recycling. For example, Instax products use entirely recycled paper in their packaging, and the FUJIFILM factory in Melbourne draws all of its water from the roof. The local team has also dedicated time to rubbish collection, and the teams have collected 961kg of rubbish around the FUJIFILM offices so far in 2024.

• Healthcare Innovations: FUJIFILM has made significant contributions to the healthcare sector in Australia, providing advanced medical imaging solutions that enhance diagnostic capabilities and patient care. 

2024 is also the 90^th anniversary of Fujifilm globally.

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