Australia’s largest diversified marketing, communications and printing company, IVE Group, has chosen Ricoh as a Preferred Print Partner after a rigorous four-week on-site proof-of-concept testing process and commercial presentation.

Proposal requests were initially sent by IVE to seven vendors with three shortlisted. After lengthy on-site testing and vendor capability presentations, Ricoh was declared the winner.

The result is IVE Group has now installed six Ricoh Pro C9210 Graphic Arts Edition and two Ricoh Pro C7210X digital colour production presses with a top-of-the-line EFI Fiery colour controller driving each one.

IVE Group Chief Operations Officer, Brent McCulloch, said the decision to go with Ricoh was made in December last year with the chosen Ricoh devices fully operational in April 2022.

“Some of our printing infrastructure was reaching end of life and so it gave us an opportunity to see what alternatives there were in the market,” McCulloch said.

McCulloch explained that IVE had initially planned to conduct week-long, high-volume print runs at each of the three short-listed vendor’s facilities, however Covid-19 travel restrictions meant this process was unable to proceed.

“As an alternative, we gave the three vendors the opportunity to install their proposed equipment at an IVE production facility for a four-week proof-of-concept (POC) test,” McCulloch said.

“The POC was to allow IVE to gain first-hand experience with how the equipment and vendors would perform in a simulated production environment.”

McCulloch says this approach put the Ricoh Pro C9210 in a direct face-off with flagship digital colour printers from two other vendors. Each of the systems ran the same jobs with the output and performance stats presented to senior management for consideration.

“The third phase involved vendor capability presentations and final commercial submissions at the end of December,” he said.

“At that point, we selected Ricoh as our new preferred technology partner.”

McCulloch says this rigorous process was necessary because of the critical role that the new equipment would perform within the company’s production facilities.

“Choosing Ricoh was a large decision for us at IVE Group, to bring in a new print vendor. The first in many years,” he said.

“We made the change because Ricoh was able to clearly show it was the vendor most capable of meeting the production requirements of Australia’s largest commercial printer.”

The new printer fleet

The models deployed are:

• 6 x Ricoh Pro C9210 digital colour production presses each with six paper trays, banner sheet capability and multiple stackers
• 2 x Ricoh Pro C7210X digital 5-colour production presses with a full complement of additional colour capability (white, clear, neon yellow, neon pink, gold, silver and invisible red)
• Top-of-the line EFI Fiery colour controllers driving each of the Ricoh digital colour presses

“As part of the testing process, we found that the Ricoh printers gave us great quality and print registration,” McCulloch said.

“They were also able to deliver high levels of uptime and were preferred by our operating teams because of their ease of use.”

McCulloch says the new machines have been put to work on a number of different cut-sheet print runs and have also been used for some offset printing replacements.

“Ricoh has enabled us to increase our print efficiency which has lowered our cost base,” he says. “From initial installation to production, everything has gone very smoothly. Once each machine had been delivered to site, it was up and running within a week.

“The support we have received from Ricoh has been second to none. We look forward to working with them.”

Ricoh Australia managing director, Yasu Takahashi, said after such a rigorous selection process, Ricoh is delighted to have been chosen as IVE’s preferred print partner.

“IVE Group is Australia’s largest diversified marketing and printing company and we are delighted that Ricoh has been selected as a preferred print provider after such a rigorous selection and testing process,” he said.

“The unique aspect of having three competitive print engines operating alongside the machines to be replaced provided IVE Group with real insight into the production capabilities of the Pro C9210 and the support offered by Ricoh Australia.  It is a testament to the teamwork of our sales, support, service, logistics and operations that we were able to meet a very tight installation schedule.

“We look forward to strengthening our relationship with IVE Group.  Through improving our collaboration we can share expertise and experiences with each other, finding better ways to serve IVE Group and its customers, and incorporate feedback back into product development and the services we offer.”

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