Theo Pettaras, owner of Sydney based Digitalpress is taking a seat on the Printing Industries Association of Australia (PIAA) board, and says he is set to promote print as a communication medium.
Pettaras says, “I am proud of the opportunity to be elected on the national board. I think with my experience and enthusiasm, I can make a significant difference. I think I have a lot of contacts in the industry and I want to reach out to every one of them and tell them how important print is.
“I want to unite us all as a print community, to start engaging with each other, talking about our hardships and discussing things openly. I think education is important, I want to bring out influential speakers to talk on things us printers can learn, such as trends that are happening overseas or new markets we can look into.
At Print to Parliament: (l-r) Theo Pettaras, Digitalpress and PIAA, and Andrew Macaulay, PIAA
“My recent trip to Print 18 in Chicago confirmed a few things for me in terms of trends in the US versus Australia. It is important for members to have direct dialogue with overseas counterparts, we cannot afford to remain insular. I also have over the years established solid contacts and connections with high profile figures overseas and it is my desire to bring them out to Australia to share their stories, views and expertise to our members.
“There are issues I will want to work on, including power pricing and industrial laws. I think we should also work towards stronger tariffs on importing printing from overseas, because it does affect us.
“We should be showcasing print and promoting print and that we should not see each other as competitors. We should see social media and online marketing as our biggest threat as competitors but if we can reach out to fellow printers that is my aim – to talk about the importance of print.
“Having gone through a transition myself, I understand the difficulties that businesses go through. I do not know all of the answers but with my experience I can give back and make a difference.
“There has been a new change of the guard at the PIAA – it is now fresh, dynamic and exciting and there is ever a time for me to join this is the time and I am excited about it.”
Andrew Macaulay says, “We are delighted to have someone of Theo’s calibre and his enthusiasm for print, his lifelong commitment to the industry and desire to give back. That is what we need from board members – we need people that have skin in the game and are embedded in the career now because they are the people that are making the decisions about what the industry needs.”
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