Pictured above: (l-r) POS Visual Solutions’ Reece Conlan and SMARTECH’s Nick Papamihail
Victoria-based large-format digital printer POS Visual Solutions has purchased a new HP Latex 2700 from SMARTECH in a move to upgrade its machinery.
The new HP Latex 2700 replaces POS Visual Solutions’ HP Latex 1500, which it owned for six years.
Even though this is the first machine that POS Visual Solutions managing director Reece Conlan has bought from SMARTECH, his professional relationship with SMARTECH sign and display Victoria key account manager Nick Papamihail spans over years.
Conlan purchased three of POS Visual Solutions’ machines from Papamihail.
“Our business has grown from having just one small HP printer 15 years ago, which Nick sold to me, to now owning four HP printers. When you look to do these types of purchases for printing equipment, you lean back on people you’ve dealt with in the past,” Conlan told Sprinter.
“You know that the person you trust is going to give you the right information, the right price and the right support come that day you need it.”
As POS Visual Solutions is a 16-year-old company that specialises in the production and installation of retail and corporate graphics and signage, Conlan said he decided to upgrade the business’ equipment to continue to provide its clients with quality solutions in a timely manner.
“When you do retail graphics, you’ve got to make sure your output is at the highest level and your prints have vibrant and consistent colour. You also need speed to market, and a printer like the HP Latex 2700 certainly delivers on that. Our output with the Latex 2700 is 30 per cent more than its predecessor,” Conlan said.
“It’s also a very user-friendly machine – it’s great in terms of how our production staff have to load and operate the printer to run jobs on it.”
The HP Latex 2700 is a roll-to-roll wide format printer designed to tackle high-volumes of large-format signage and decorative applications, ensuring high-quality printing at high speeds.
Vivid colours are printed at up to 89 m²/hr and high-margin jobs can be created easily as it enables a 30 per cent wider colour gamut. In addition, it uses water-based HP Latex ink, which is one of the most environmentally certified technologies in the market – a huge plus for POS Visual Solutions, as sustainability is high on its agenda.
Conlan has been using the HP Latex 2700 on a wide range of signage and graphics solutions including – but not limited to – office interior graphics, retail graphics and signage, car wraps, and textile printing since its install in August.
He added that the ink technology was another reason he chose the HP Latex 2700 as he uses fourth generation HP Eco Friendly Latex inks with another of POS Visual Solutions’ HP Latex printers – the R Series flatbed printer – so he can now also use this ink new press as well.
“This is really important if we’re running a campaign for a retail customer, for example, where there’s all different types of substrates, so we need colour consistency across the print campaign,” he mentioned.
“We used to have a bit of colour variance, because we were running two different generations of inks. Now that we use the same generation of inks, the colours will remain the same.”
Papamihail added that some of the other outstanding features of the press include: the whitest white ink, jumbo dual-roll functionality, a five-litre colour cartridge, 3.2m maximum media width, fully automated printhead maintenance, and an intuitive software interface.
“In this industry, partnerships extend beyond the sale of a machine. You need to know what the needs of a customer are, what their requirements are, and what tech support you’re able to provide,” Papamihail said.
“At SMARTECH, we’re very transparent about our offerings and our support. These partnerships, like the one I have built with Reece and HP, have developed through trust and this means that they last long-term.”
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