The Real Media Collective (TRMC) has been successful in negotiations with Australia Post with its ‘New User Addressed Promotional Mail Rebate’ offer for new mail users.
Australia Post will provide first time promotional mail users with a rebate of 20 per cent off the discounted Business Mail cost for up to 10,000 addressed promotional articles.
“We are very pleased to announce this opportunity for our industry and their customers. This additional discount to the current Business Mail rate provides industry the opportunity to approach their customers and prospects with a sale incentive to develop a new print and mail campaign,” TRMC CEO Kellie Northwood said.
The mail products included in the ‘New User Addressed Mail Rebate’ offer includes Charity Mail, Promo Post, Acquisition Mail, Print Post and Pre-Sort.
“The New User Addressed Promotional Mail Rebate is being introduced to encourage businesses that have never used addressed promotional business mail to receive a rebate of 20 per cent on their first mailing campaign. It is very important to encourage businesses at this point, as they mitigate their economic recoveries from the pandemic, to use mail services and assist them to shift their strategies to print marketing again,” Australia Post head of mail products Mark Roberts said.
The offer will be available for new and existing commercial businesses and not-for-profits (charities) who have not previously used addressed mail to promote their goods, services and causes.
Businesses need to send a mail campaign containing a minimum 2,000 articles (or 4,000 articles if using the Promo Post mail product). The articles must meet Australia Posts definition of ‘Promotional Mail’ which is “mail that advertises goods or services, including the promotion of organisations, causes and/or customer relationships”.
All businesses applying need to ensure that they have an Australia Post Business Credit Account, complete the ‘New User Addressed Promotional Mail Rebate’ application, then prepare and lodge their mail as usual to the guidelines in the Australia Post Service Guide.
Once the lodgement is complete, customers will complete the ‘New User Addressed Promotional Mail Rebate Request’, which will be processed by Australia Post and the rebate issued.
This is the second Australia Post discount opportunity TRMC has secured for the industry this year, recently achieving a Charity Mail discount for volume increased campaigns.
“Building new user or volume-increase campaign incentives provides support for increased print and mail for members and increased effectiveness and results for our industry customers. We are still working through some additional opportunities and I want to thank Australia Post for their support and partnership in the development of these initiatives,” Northwood added.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter