TRMC to set up team for this year’s CEO Sleepout

The Real Media Collective (TRMC) is forming a national team to raise funds for the homeless, calling on members in the print and visual communications industry across each state and territory to sleep rough for one night to raise funds for the Vinnie’s CEO Sleepout.  

“We are aiming to have at least one industry representative in each state and territory. This is an opportunity for our industry to come together and raise money for a really good cause,” TRMC CEO Kellie Northwood said.

Northwood is no stranger to the CEO Sleepout having first participated in 2011 and subsequently in 2012 and 2014.

The Lamson Group CEO Rodney Frost, who is also the incoming TRMC treasurer and board officer, has signed up to the TRMC team.

Frost is no stranger to the Vinnies CEO Sleepout, having raised about $150,000 in funds across some 14 years.

“I am a huge supporter of this charity and this event. It raises money for people very much in need as well as being a really important event to learn from and understand where the monies are going to,” Frost said.

“I have participated for many years now and each year I connect with new people and learn more about the charity. If anyone is considering, do not hesitate in contacting me, I’m more than happy to share my experiences.”  

The Vinnie’s CEO Sleepout, which will take place on 23 June, is a one-night event on one of the longest and coldest nights of the year. It involves hundreds of CEOs, business owners, community and government leaders sleeping outdoors, without shelter, to support Australians who are experiencing homelessness.

The Lamson Group CEO Rodney Frost at the 2020 CEO Sleepout

Leading up to the event, participants will gather support and raise money. These donations will help Vinnie’s local, volunteer-run services provide food, accommodation, utilities and essential services to people at risk and experiencing homelessness.

On the night, participants will learn about homelessness in Australia, the work that Vinnies does and how businesses and communities can play large roles in reducing homelessness. Participants will also engage with those who have been homeless, learning about their struggles and experiences, before heading outside to sleep in the cold.

According to the Australian Bureau of Statistics, over 116,000 Australians are experiencing homelessness. Of these, 60 per cent are under 35, 44 per cent are women and 13 per cent are under 12 years old.

“If you are unable to Sleepout, you can still support this industry initiative and donate to the team. Every dollar helps, please give generously. We will be giving a shout out to our supporters as we progress and are looking to run some live feeds on the night across the country,” Northwood added.

To register interest to Sleepout, contact hello@thermc.com.au. If you can’t make the Sleepout – please click here to donate to the team.

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3 thoughts on “TRMC to set up team for this year’s CEO Sleepout

    1. Hi Paul
      Let me know if you need some contacts here as I believe discussions are well underway.
      Regards
      Rodney

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