AFI Branding wins Australian Made certification for Reframe system

Victoria’s AFI Branding – which is still printing under stage 4 lockdowns in Melbourne – is happy to report that its ReFrame system which is used for signage products has been awarded Australian Made certification.

The ReFrame system is used in signage products including single-sided panels, illuminated panels, dynamic lightboxes and more recently hand sanitising stations.

The aluminium extrusion system combines silicone edged fabric to create affordable signage and display opportunities for the retail, exhibition and event industries.

The system was launched during the GFC, but despite this AFI Branding says its versatility and affordability was well received in the market.

AFI Branding managing director Glenn Watson says: “We’ve always been a proudly Australian owned company that prints and manufactures within our shores.

“It’s something that both our team and our clients value. 2020 seemed the perfect time to officiate our Australian manufacturing status and to celebrate it. As Australia navigates the rest of this year and beyond, I believe it’s going to be imperative to our recovery that we’re all supporting Australian businesses across every facet of our business and personal lives.

“Fairly early on in the pandemic, we saw how we could utilise ReFrame to make products that the market was asking for – hand sanitising units. Due to the versatility of the system and it being readily available in our facility, we were able to take our product to market very quickly.

“We’ve been able to support a number of major retailers in getting hand sanitising units into their stores nationally and more importantly without supply chain delays. ReFrame is a product that we’re incredibly proud of and it continues to serve us well. And now it’s officially Australian Made which I believe will only become more important in this new landscape.”

To learn more about ReFrame, please visit https://www.afibranding.com.au/products/reframe

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