News Corp won big as Australian news publishers walked away with a swag of medals and honourable mentions at the INMA (International News Media Association) 2019 Global Media Awards held recently in New York.
With 13 awards or honourable mentions, News Corp’s tally included two first place medals for best marketing solution for an advertising client for Mars and best use of data analytics for Verity. Nine brought back won three awards, among them a first place medal for best execution of print advertising for the South Australian Motor Accident Commission.
The competition received 664 entries from 165 news media companies in 34 countries. Of the 194 finalists Australia had the fourth highest number.
Peter Miler, chief executive officer of NewsMediaWorks, says the awards reflect the creative ways in which news media owners around the world creatively attack opportunities and challenges. He says, “These included initiatives and programmes that go to lifting readership, leveraging engagement and recognising the increasing importance of data in marketing and revenue projects.”
The Australian 2019 INMA Global Media Awards winners:
Best new paid content or subscription initiative
Regional/local brands
Honourable Mention: Advertiser Newspapers, Australia, "The Advertiser's Delicious 100"
Best public relations or community service campaign
Regional/local brands
Honourable Mention: Nine – Australian Community Media, Australia, “Pink Up Your Town”
Best launch of a brand orr product to create an audience segment
Regional/local brands
Honourable Mention: Nine – Australian Community Media, Australia, “Pennytel”
Best use of new technology to generate revenue and engage
Global/national brands
Honourable Mention: News Xtend – News Corp, Australia, “Digital iQ & Sales Bootcamp”
Best new paid content or subscription initiative
Regional/local brands
Third Place: News Corp, Australia, “One Queensland”
Global/national brands
Honourable Mention: News Corp, Australia, “True Crime Australia”
Best idea to grow advertising sales or retain advertising clients
Regional/local brands
Honourable Mention: News Corp, Australia, “News Corp $1 Million Business Booster”
Best marketing solution for an advertising client
Global/national brands
First Place: News Corp, Australia, “Mars Food Australia, Mediacom and News Corp: Paving the Pathway to Dinnertime”
Best execution of print advertising
Regional/local brands
First Place: Nine – Australian Community Media, Australia, “MAC Half H”
Global/national brands
Third Place: The Australian, Australia, “Qantas Wine E-retailer Turns to Print to Drive Sales”
Best execution of native advertising
Regional/local brands
Second Place: News Corp, Australia, “News Corp Victoria & Carlton and United Breweries – mX Zero”
Global/national brands
Third Place: News Corp, Australia, “news.com.au & 7-Eleven Simply Cups”
Best use of data analytics
Global/national brands
First Place: News Corp, Australia, “Verity”
Best use of consumer research
Global/national brands
Second Place: News Corp, Australia, “Driving Life: Connecting Automotive Brands with Australian Life”
Honourable Mention: NewsMediaWorks, Australia, “AdTrust3”
Best new corporate innovation initiative
Regional/local brands
Second Place: News Corp, Australia, “One Queensland”
Best new concept or innovation to create new profit centres
Global/national brands
Third Place: News Corp, Australia, “News Native Networks”
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