Clever Trade Products has rebranded itself into All Clever Stuff following the sale of its fridge magnet manufacturing unit.
The division was sold in August last year by its owner Maggie Thomas, who was instrumental in building the business to what it is today.
Thomas started the company in October 1994 as Clever Fridge Magnets (with Clever Trade Products as its wholesale name) when she was pregnant, needed an income and couldn’t work.
The business then took on other units having expanded into stickers, promotional products, name badges and magnetic car signs. It grew to house 11 business names that it traded under.
“I was expecting our first child when I decided to start the business, and I’ve been with the company for over 26 years now,” she told Sprinter.
“We’re a local employer that supports the local community. Family values run strong in our business as it was built around flexibility for our kids, which is why a lot of our staff are young mums.”
But as magnets were heavy, required importing, and were labour intensive, Thomas decided to sell that division and focus on the other segments of the business.
“We’re still operating from Seven Hills, NSW, and everything is as it was, but we just don’t do fridge magnets anymore,” she said.
“Following the sale of that business, we decided to rebrand ourselves with the umbrella term of All Clever Stuff.”
All Clever Stuff includes Clever Wholesale, which provides wholesale products to the industry.
It now owns about 16 machines – four of which are printers, while the rest are supporting technologies.
Thomas said there will be no changes to the products but will expand on the stickers and name badge range that it currently has on offer.
“I want to especially increase the name badge part of our business. We’d like to be ‘the name’ that people look at for name badges, so we’ll be pushing more into this space. We’re looking to grow it to include more colour variations and sizes,” she said.
Providing stellar service will also be paramount in All Clever Stuff’s direction.
“The industry can expect us to provide the same good service that we’ve been providing. We’ve always gone the extra mile for our customers, and this will continue,” Thomas said.
The business also has a new website, which can be accessed here.
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