GAMAA president Mitch Mulligan (pictured) said the association was pleased to support the “innovative campaign”, which aims to educate the general public about the sustainability of printed communications.

“GAMAA is committed to working towards a sustainable print industry and part of that commitment means supporting new industry initiatives that may meet this objective,” Mulligan said.

“We acknowledge the ‘Paper – part of every day’ campaign is in its infancy, but GAMAA is keen to lend its support to see where this campaign can go and how it may impact perceptions in the broader marketplace in relation to print.”

Campaign organisers called for financial support and participation from the printing industry at a strategy briefing in March.

Last month GASAA announced it would donate a portion of the revenues from next month’s PrintWorks 2010 Expo to the campaign.

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