JCDecaux wins Sydney Trains large format advertising contract

JCDecaux has won one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years.

The company said the win also represents the largest individual roadside large format contract in NSW and delivers unparalleled digital large format opportunities for advertisers.

JCDecaux CEO Steve O’Connor said: “The sheer scale, quality and impact of our new portfolio across Sydney Trains’ stations and surrounding roads, presents a wealth of new advertising opportunities for brands to connect with people travelling around Sydney.

“The reach of this network extends not only across Sydney’s CBD, with over 40 per cent of all new sites falling within the City of Sydney, but through to North Sydney, Chatswood, Parramatta and into regional NSW. This is a triumphant win for JCDecaux and testament to our long relationship with Sydney Trains, as well as our experience in this market.”

The new contract will see JCDecaux invest in the reinvigoration of 1,500 displays across the Sydney Trains Out-of-Home network, covering all steps of the passenger journey – from rail concourse to platform – and more than doubling its current digital roadside footprint in NSW.

Exciting new developments will include the addition of high-profile large format locations including Barangaroo, the Anzac Bridge, Hills M2 Motorway, Artarmon, Chatswood and Rhodes. 

Stations will also see the upgrade and development of all assets, such as high impact 4.5m x 2.5m digital video screens suspended from the wall. In Wynyard these will be positioned above the York Street escalators, while existing portrait digital assets will be replaced with close to 300 new 75-inch screens.

The contract commences on 1 December, with new developments potentially starting as early as 1 January 2022.

“Post lockdowns, as people jump at the opportunity to finally make the most of their newfound freedom, we expect to see rapid audience return to the road and rail environments, making it the place to be for advertisers to connect in the real world,” O’Connor said.

“In 2019, pre COVID, Sydney Trains recorded 420 million journeys per year. Rail environments are becoming more valuable across the world, as they offer exceptional digital development opportunities with high dwell time audiences. We can’t wait to see people moving around our state again soon.”

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