The charity raises funds to combat human trafficking and sexual exploitation, and was inspired by the biography of former Cambodian sex slave Somaly Mam.

The Project Futures sponsorship is the first major charitable initiative from Konica Minolta’s new managing director, David Cooke, who revealed plans to focus more strongly on corporate social responsibility when he was appointed.

[Related: CMYKhub makes $20k donation]

“CSR is a powerful way for businesses to make a difference,” said Cooke.

“When I heard about the work of Project Futures I was so moved by Somaly Mam’s story that I knew our company had to be involved.

“Most of the money we’ve put forward will go directly to supporting the victims and survivors of trafficking in both Australia and South East Asia.”

Project Futures founder Stephanie Lorenzo said it was wonderful to find a sponsor as committed as Konica Minolta.

“We are excited to have Konica Minolta as a major corporate sponsor not only because of what their gift will allow us to achieve but also because we want to work closely with their staff and involve them personally in our organisation,” she said.

Konica Minolta also sponsors the Smith Family, Breast Cancer Network Australia and Landcare Australia.

[Linkedin: Does your company donate to charity?]

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter