David Bell, chief executive of the franchise network, inked the deal at PacPrint on 23 May.
Kwik Kopy currently runs PrintSmith and Bell told ProPrint that it was time to step up from the server-based version to the cutting-edge software-as-a-service (SaaS) edition.
The MIS offers an open database and server-based access to give greater insight into business performance and can be accessed from any server at any time.
[Related: Snap signs up for EFI Digital StoreFront]
Bell said the national outfit’s partnership with EFI spans more than 10 years. “The partnership has always worked and when it came to upgrading to something new, these guys offered us what we wanted.”
He added that upgrading to the browser-based PrintSmith Vision “enables Kwik Kopy to gather data from each of our franchised outlets, to analyse it and to feed back market intelligence to each of the owners so they can better serve their customers”.
Frank Mallozzi, EFI’s senior vice-president, sales & marketing, flew to PacPrint for the signing of the Kwik Kopy contract. “Half the challenge in launching new technology is having a great partner.
“What’s great about Kwik Kopy is their understanding of PrintSmith, which helps us to progress to the next step. We’re going to make it a seamless single upgrade to all locations.”
[Related: More news about franchises]
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