Longbeach up and running again

Just weeks after Michael Wu’s Longbeach Printing reportedly shut its doors and switched off the presses, the business is now open again and has posted a job advertisement to recruit new employees. 

Australian Printer understands several Longbeach staff were escorted to the premises at Seaford, Victoria on July 18 to pick up their possessions. The printer’s website was also shut down and calls to the business went unanswered for days.   

However, on July 26 Longbeach posted a job ad on recruitment website, Seek for an experienced pre-press operator. Its website is also back up again and calls to the business are now answered by staff. 

Australian Printer contacted Longbeach and spoke to general manager John de Groot who advised he would not be making a comment about the closure of the business or its current position at this stage. 

John de Groot is the son of former owner Josh de Groot and has remained with Longbeach as general manager following Wu’s acquisition.

Longbeach converted from an offset house to digital a year ago, and houses an HP Indigo 7800 and Fuji Xerox Color 700 Press. The company also invested in a wide format Agfa Anapurna M2050. 

The business closed its doors soon after Wu was ejected from Docklands Ability Group mega merger for allegedly providing incorrect information to his merger partners, the Aboughattas brothers. 

Wu has also placed his Melbourne digital print business On Demand in voluntary administration while owing hundreds of thousands of dollars to a lengthy list of creditors.

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