The machines arrived at the Melbourne firm last week and replaced two other Roland DG machines: a Soljet Pro4 XJ-640 printer-cutter and Soljet Pro III XC-540 printer-cutter.

Managing director Dean Wright said the printer would mainly be used for point-of-sale, real estate and promotional work – and that Roland DG was always his first choice.

“I bought the machine and paid the deposit sight unseen. I knew straight away that that would be the machine I would go for in terms of keeping up with the technology,” he told ProPrint.

[Related: Roland DG launches XF-640]

“The key is definitely the speed of the machine and the new technology with the twin print heads. I also know it’s reliable being a Roland owner – the first machine I ever bought was a Roland.”

The eight-staff operation also runs an EFI Vutek wide-format printer, Sias Serifast UV screen printer and Fotoba cutter, said Wright.

Chris Gherini, a senior sales representative from distributor Australian Visual Solutions, said ADS Australia had invested in a reliable and productive printer that could work at high speeds and produce fine detail.

About 15 Roland DG XF-640 printers have been ordered since the machine was launched in April, according to Roland DG.

[Related: More news about installations]

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